Diamond Buying 101: The 4 Cs and How They Apply to You

Diamond Buying 101: The 4 Cs and How They Apply to You

So, you want to buy diamonds. You’re in luck because that’s the subject we want to discuss with you today. If you’re not well versed in how to choose the perfect precious gemstone, don’t worry. We’ll help you by explaining what the four Cs are, why they matter, and how they apply to your purchase.

Cut, Color, Clarity, and Carat are the Four Cs That Matter When Buying Diamonds

Knowing what to look for when it comes to picking out diamonds makes the search for the perfect stone easier. In a matter of no time, you’ll have exactly what you want in terms of quality, beauty, and brilliance.

The four Cs of diamonds are:

  • Cut
  • Color
  • Clarity
  • Carat

Let’s explore each option thoroughly. You’ll understand how cut, color, clarity, and carat applies to the diamonds you choose to buy from Westwood Jewelers throughout the years. That way, you can get the best quality diamond jewelry available. When you’re aware of the four Cs and how they affect the look and value of a diamond, you’ll make better choices when it comes to purchasing necklaces, earrings, bracelets, pins, tie tacks, and cufflinks for yourself and others.


How the diamond is cut does not apply to its shape. Instead, it has to do with its overall appearance according to its proportions as well as it symmetry. Its polish also has to do with its cut which can affect how much it shines when placed under or near a light source.


Not all diamonds are clear. In fact, the GIA diamond color scale ranges from colorless to near colorless to faint color to very light color to light color. This allows you to see how color affects the overall look of the jewelry you’ve decided to buy.


How clear a diamond is referred to as clarity. You’ll be able to tell how brilliant a stone is based on how clear it is. If it’s cloudy in appearance, the clarity level is low.


The size of the diamond is based on its weight. A carat by today’s standards is 0.2 grams or the weight of a paper clip. The larger the diamond, the greater the cost.

There is also a fifth C if you think about it. It’s cost and applies to how much you pay for the diamonds you purchase. Remember, to have the jewelry appraised by a certified gemologist to ensure that you’re getting your money’s worth out of each stone that you buy. Protecting your investment by guaranteeing its authenticity is ideal because it prevents you from buying stones that aren’t as valuable as they appear to be.

Westwood Jewelers can help you pick out the perfect diamond to meet your needs. Whether it’s for an engagement ring or to replace a missing stone from an antique setting, we’re ready and able to help you. Let us know what you have in mind, and we’ll show you the different pieces of jewelry we have for you to choose from.

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